Context
Create an application to limit single-occupancy car usage, limit pollution and encourage more travelers to take the first step towards more sustainable, shared mobility practices.
How we helped Mulhouse Alsace Metropolitan Area
ALL MODES
Providing multimodal real-time information to the entire mobility chain : urban public transport network (SOLEA), bike sharing system, car sharing, car parks.
MORE RELIABLE
Reliability of the information about available services improved thanks to real-time information.
ALTERNATIVE MOBILITY
Promote alternative mobility solutions and parking possibilities.
MAKE PURCHASING EASIER
Allow to buy and use all available transport services. Pay in one-go, at the end of the month. Facilitate the ticket purchasing and validation process by incorporating them within the application.
SIMPLIFY TRAVELERS’ JOURNEYS
All your mobility services at your travelers’ fingertips : check mobility services, book and buy, easy validation, unlock access, follow consumption, invoices and budget. All services are grouped together, no need for different subscriptions.
USER CENTRIC UX
Simplicity to improve enrolment and traveler loyalty. Beta testing rounds, process of co-construction with real users of the future service (50 beta testers).
”Cityway coordinated the technical side. Our contract of trust with them included managing all the partners, steering the project, they were at all the different committees and they did the communication too. It’s much more than just providing a service where we set the specifications. Here, we wanted Cityway to accept this principle of co-construction, and they accepted it.
Denis RambaudVice-President Transport of Great Muhlouse Alsace Area
